Many people seek out a franchise opportunity that resonates with their personal values and fits their lifestyle needs. The Chicken Salad Chick model appeals to many franchise owners for these reasons. Our strength in today’s market continues to grow due to the popularity of chicken-based concepts and fast-casual models in the franchising space. Plus, there is no other fast-casual franchise brand that serves homemade chicken salad as their most popular menu item. Because of this, Chicken Salad Chick has successfully capitalized on a niche part of the restaurant industry and you can, too.
Fast-Casual Franchises are the Top Franchise Opportunity for 2023
Leading into 2023, fast-casual restaurants have steadily grown to be the top franchise category in the industry. A report by Market Watch stated that “the global fast casual restaurants market is anticipated to rise at a considerable rate between 2023 and 2029. And fast casual restaurants market size is projected to reach multi-million USD by 2029.”
When the pandemic began in early 2020, full-service restaurants took a hit, leaving fast-casual businesses at the forefront of customer appeal. Over time, many have developed and improved their business model in the wake of the pandemic, resulting in growing upward trends of franchise owners in 2023. For example, Chicken Salad Chick offers three distinct revenue streams: dine-in, takeout, and off-premise sales opportunities, each of which pivots toward specific consumer needs.
Our fast-casual model is attractive due to its use of simplified resources. The lack of vents and fryers, simple orientation, and one-of-a-kind dining experience provide a less-complicated, less expensive system that franchise owners love and benefit from.
Chicken Franchise Concepts Are the Most Popular in the Fast-Casual Space
Not only do our franchisees benefit from the popularity of fast casual franchises in general, but Chicken Salad Chick is uniquely positioned as the only restaurant concept that specializes in fresh, house-made chicken salad - and we have the numbers to back it up. Chicken Salad Chick franchises boasts an average 1.29M AUV serving guests six days a week.
According to an article by Franchise Wire, Hot Trends in Franchising for 2023, “chicken remains one of the hottest categories in the world, new franchise chicken brands are growing at an amazing rate, including Chicken Salad Chick…,” and we’re on track to become the fastest-growing chicken franchise concept in the US!
Territory Availability, Growth Opportunities, and Expansion in Unclaimed Markets
From our beginnings in Auburn, Alabama in 2008, Chicken Salad Chick has grown its southern roots to expand throughout the southeast and east coast, midwest, and beyond. With 200+ locations spanning 17 states, great opportunities still remain for franchise partners in unclaimed markets throughout the US.
Chicken Salad Chick offers a proven sustainable growth strategy that allows us to build brand awareness from state to state, creating a loyal guest base that will follow us anywhere. Under the leadership of Scott Deviney, President and CEO of Chicken Salad Chick, and the corporate team, we continue to rapidly expand in both franchise and corporate locations. With measured past growth and a development goal to double our number of units by the end of 2025, now is the best possible time for entrepreneurs to begin their Chicken Salad Chick business journey.
Make Your Mark in 2023
There has never been a better time to invest in a fast casual chicken franchise, and Chicken Salad Chick offers a unique opportunity for franchisees to join a business that stands alone in its industry, offering something to consumers that no one else in the space can. Considering the growth of franchises across the country in recent years, it’s no surprise that we have the recipe for chicken salad-based success!
With the state of the franchise industry and upward projections for continued growth, there’s never been a better time to start your partnership with Chicken Salad Chick. Begin your franchise journey today!