If there’s one couple who knows about franchising, it’s Scott and Julie Beville. The pair, who attended Clemson University together and currently reside in Greenville, South Carolina, have built a small empire of Chicken Salad Chick locations — and they’re not slowing down. With 17 open restaurants and more in the works, their success has been ruddered by hard work, strong leadership, and top-notch business support.
New Beginnings
Chicken Salad Chick, founded in Auburn, Alabama, by Stacy and Kevin Brown in 2008, has made its mark as a unique southern staple in the fast-casual industry. Since then, it has grown to over 230 restaurants in 17 states, shedding its exclusively-southern reputation and creating new opportunities for franchise owners across America.
Scott and Julie knew they had big entrepreneurial goals from the start, beginning their franchise business endeavors in 2013. Julie and Michelle Singleton, a friend who later became a business partner, started Sing Bev Hospitality LLC in 2014 as a franchise team. Julie and Michelle were longtime customers of Chicken Salad Chick before they joined the company, and had backgrounds in sales, marketing, and stay-at-home parenting. After meeting founder Stacy Brown, the duo connected with her story and vision, confident that the brand would be a phenomenal fit for them. Since opening their first Chicken Salad Chick in Greenville, SC in 2013, the team has since grown the brand rapidly throughout the Carolinas. Over the decade they’ve spent in business, there’s been a high level of community value their restaurants continue to bring to the table, something they remain proud of.
Growth Mindset
Despite the global pandemic, the last several years have proved to be particularly fruitful for Scott, Julie and Michelle. They continue to take innovative business measures, moving a Mount Pleasant, SC business to a drive-thru location in 2021, a partial adaptation to the fallout of the nationwide pandemic that began the year prior. "Michelle and I are so proud to reflect on our growth with Chicken Salad Chick. Through each location across the Carolinas, we have come to understand our Chick fans more and more every day,” says Julie. Since its inception, the powerhouse group has opened a total of 17 locations, and continues to plan for future goals.
A Legacy of Leadership
Recent years have proven that Scott and Julie are not just business owners, but true representatives of the Chicken Salad Chick brand and its values. In 2022, the couple was awarded “Owner of the Year” by Chicken Salad Chick for “their ability to meet and exceed standards including revenue, profitability, brand standards, community involvement, product and process adoption.” The same year, Scott joined President and CEO Scott Deviney as a Chicken Salad Chick Foundation board member, with the specific goal in mind of giving back to local communities.
Thanks to the generosity of the community and its partners, Chicken Salad Chick was able to donate $315,000 to food banks in Chicken Salad Chick markets across the country, as well as presenting CURE Childhood Cancer with a check for $105,771 to support the organization’s research efforts in 2021. “We continue to be amazed by the generosity of our Chick communities and appreciate how they have joined us in our mission to spread joy, enrich lives and serve others,” says Scott Deviney, President and CEO of Chicken Salad Chick. “This year, in addition to giving 75% of our Giving Card proceeds to worthy food-related organizations in every local market we serve, we are thrilled to support Atlanta-based CURE in their efforts to fund new research in the fight against childhood cancer.”
Julie and Scott continue to proudly support the community efforts spearheaded by Chicken Salad Chick. “There’s no limit to the good we can do in and for our communities when we tap into the Chicken Salad Chick passion for serving from the heart,” Scott Deviney noted.
Franchise Success
The duo is proud of all they’ve accomplished for their own businesses, the people who work alongside them, and the immense support they’ve received from day one of being in business. As their latest addition to the only fast-casual chicken salad concept in the US, Scott and Julie were thrilled to open their third location in the Charleston area in late February this year. These franchise partners have experienced plenty of success, and their future is sure to be very bright.